Lisboa Diary

A Weekender wandering through the streets of Lisbon in search of an authentic escape. Overlooking the Atlantic, the Portuguese capital, rich in traditions and vibrancy, serves as the backdrop for the Spring/Summer 2025 advertising campaign.
desktop 00
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      content.imgTitle_img
      Video Player is loading.
      Current Time 0:00
      Duration 0:00
      Loaded: 0%
      Stream Type LIVE
      Remaining Time 0:00
       
      1x
        • Chapters
        • descriptions off, selected
        • captions off, selected
          new arrival RUBIERA trousers and denim BELBO new arrival SALITA trousers and denim MEDINA

          _img
          Video Player is loading.
          Current Time 0:00
          Duration 0:00
          Loaded: 0%
          Stream Type LIVE
          Remaining Time 0:00
           
          1x
            • Chapters
            • descriptions off, selected
            • captions off, selected

              Against bright blue skies and vivid tiles, the new Weekend Max Mara essentials and icons, such as the trench coat and Pasticcino bag, shine with a relaxed and versatile elegance.

              Off the beaten Weekend in Lisboa

              For SS25, you’re invited to embark on a journey of effortless elegance and venture off-the-beaten path in search of a new city’s history, beauty and authenticity.

              content.imgTitle_img
              Video Player is loading.
              Current Time 0:00
              Duration 0:00
              Loaded: 0%
              Stream Type LIVE
              Remaining Time 0:00
               
              1x
                • Chapters
                • descriptions off, selected
                • captions off, selected
                  jackets and blazers ANGEL new arrival RUBIERA new arrival CANASTA

                  _img
                  Video Player is loading.
                  Current Time 0:00
                  Duration 0:00
                  Loaded: 0%
                  Stream Type LIVE
                  Remaining Time 0:00
                   
                  1x
                    • Chapters
                    • descriptions off, selected
                    • captions off, selected